In Search of Lost Time: Productivity, Proust, and the Culture of Availability

Posted on: January 31st, 2022 by Julie Bestry | 14 Comments

Marcel Proust’s seven-volume novel, In Search of Lost Time, translated from the French À La Recherche du Temps Perdu, was first translated into English as Remembrance of Things Past and is known for its theme of involuntary memory.

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It’s apt because, as I tried to decide what to write about this week, conversations and internet discoveries kept bringing me back to the concept of time: the way we accommodate our time for others, how we aspire to (and fail to) use time for tasks, and how we struggle with “managing time,” which is really an attempt to manage our thoughts, actions, and inner selves.

So, rather than a typical Paper Doll post of how-to and what-to, today’s post is a chance for you to look at my Proustian involuntary thoughts and memories. I’m going to share the thoughts that resulted; please join me in these rabbit holes of time-related thought. 

IT ALL STARTED WITH SOME ROCKS

I wasn’t even searching for anything about time. But one of my superpowers is to notice headlines with words related to my work, like organizing, time management, clutter, lost, missing, etc. And a headline caught my attention.

A Billion Years of Time Are Mysteriously Missing. Scientists Think They Know Why.

I mean, I’ve had clients lose checkbooks and passports, Halloween costumes and crockpots, birthday checks and tax returns. And, as we’ll get to, I’ve heard them complain about many ways they lose (and lose track of) time.

But I can’t say that any of them have ever reported losing a BILLION YEARS!

Scientists are savvy. They can tell how old a body is by its bones. Cut down a tree and they can look at the rings to know its age.

Well, geologists can reconstruct whole chunks of our Earth’s history from the rocks, fossils, and detritus of eons under the surface. And it turns out that while we were all searching for free COVID tests and KN95 masks, playing Wordle, and seeing how Irish fisherman were putting Vladimir Putin in his place, found a big, gaping whole in our planet’s history.

Well, not a hole. Maybe a wormhole? But definitely a huge lapse in time where there’s no evidence that anything has been going on. It’s like how you eat lunch and figure you’ll just check your Twitter feed before getting back to your next project, and then next thing you know it’s 5 o’clock and there’s no evidence of what happened with your whole afternoon!

Rock/Geology Photo by Aaron Thomas on Unsplash

More than one billion years of time is missing! This period is known as the The Great Unconformity, and it’s been puzzling geologists, who have been trying to figure out why sometimes, in some places, there are 550 million-year-old rocks sitting on top of completely ancient layers of rock that apparently date back as far as 1.7 billion years ago. And there’s no sign of what happened during all those lost eras, epochs, periods, and TV seasons.

Scientists are still working on the mystery, and there are some theories you can read about at the above link. But this is what first got me thinking about lost time.

LOST TIME

Do you ever wonder where the time goes?

In the last few days, I kept hearing people say some version of, “How is January over already?” 

Last week, a client was referring to something that happened “last year” when her spouse chimed in that, no, what she was thinking of was actually two years ago, in 2020. 

Culture of Availability

Some of the amorphous aspect of time is because modern life just moves at a different pace, with a greater sense of immediacy baked into “instant” messaging and expectations of immediate responses. If we’re “always on,” when do we have the opportunity to recuperate and rest our engines? 

If we’re always living for others’ expectations, when are we living our own lives?

If we're *always on,* when do we have the opportunity to recuperate and rest our engines? If we're always living for others' expectations, when are we living our own lives? Click To Tweet

In ye olden days, people wrote letters. They arrived when they arrived (if at all, not unlike the current postal kerfuffles); if you needed someone’s attention sooner, you sent a telegram.

Eventually, you could place a phone call through the operator (and later, directly), but there was no guarantee you’d reach someone when they were in. (And on the flip side, much time was lost in the lives of young women who waited by the telephone, as immortalized in the plaintive prayers in Dorothy Parker’s famed A Telephone Call short story.)

At work, one might have a secretary to take messages during business hours, but it would be another half-century before “important” people (doctors, physicians, movie stars) would have answering services.

Answering machines were still uncommon enough in the 1970s that the opening sequence of The Rockford Files, with a new inbound message each week, was still novel.

(But click to hear the show’s actual theme music.)

And of course, voicemail was still even further away. And this doesn’t take into account all of the other places we can be found today — and where we are expected to reply. There’s email, texts, Facebook messages, Twitter DMs, WhatsApp, SnapChat, Slack, and who knows what else.

To that end, I direct you to I’m Not Sorry for My Delay, a recent piece in The Atlantic about our culture of availability.

The piece quotes Melissa Mazmanian, an informatics professor at UC Irvine, about the trend that started with the post-beeper, circa-1999 invention of RIM’s BlackBerry.

BlackBerry Photo by Randy Luon on Unsplash 

With this magical “two-way pager” came the almost-miraculous ability of professionals to conduct business on-the-go, and it’s easy to see how, in two decades, we got to what we have now, including the ubiquity of ways we can — and are expected to — be available. The author notes that “The superpower morphed into an obligation” and Mazmanian calls it a spiral of expectations

Yeah, it is!

Certainly, the more work we are expected to do, and the more often we are expected to be available (at the in-person meeting that could have been a Zoom, the Zoom that could have been an email, and the email that could have just not been), the less time we have for anything, and especially, anything important.

As an organizing and productivity expert, my job is to guide clients past the morass of overwhelm brought on by this spiral of expectations. The key (and I do not mean to ignore the difficulty in the simplicity) is to set and maintain boundaries. For example:

To set boundaries for yourself:

  • Know how, when, where, and by whom you are often distracted. 

You can’t change what you can’t identify. If you tend to get lost online, but aren’t sure where the quicksand is, try an app that tracks your time and gives you a report of where you’re spending it. RescueTime, Toggl Track, and MyHours are a few good options to consider.

And if your lost time is more vague and non-techie, try keeping a time log for a week. Set a phone alarm at frequent, regular intervals prompt you to fill in the log. A few years ago, A Life of Productivity’s Chris Bailey interviewed time management expert Laura Vanderkam about how to track time. There’s even a link to time logs you can fill in, either via excel or on a printable log.

  • Make some rules regarding how you will respect your time.

You can start with a classic Paper Doll post, R-E-S-P-E-C-T: The Organizing Secret for Working At Home.

Set specific office hours. When does your work day start and end? When will you do only “work” things” and when will you do only “home/family” things and, yes, shockingly, when will you do only “personal” things? While there’s certain to be overlap in some parts of your day, having a plan for who gets to pull you or push you when is a mighty first step in controlling your day.

  • Head technology off at the pass.

Your employer may dictate when you must be available and via what technology, but the rest of your time, you get to decide! Try removing all (or even all but one) social media app from your phone for a week. (You can easily download it again next Monday.) If you have an urgent need to see what’s going on at Twitter or wherever, you can always use your browser.

Turn off your app notifications. That doesn’t mean you won’t know someone tried to reach you. You’ll just only know when you decide to go find out. Read your email at the time you’ve blocked off for email review instead of having to focus while your email dings at you. Check your Twitter retweets and DMs when you decide to, rather than having your phone “whoosh” at you all day.

To set boundaries for others to respect:

  • Put a message in your signature block of your emails, letting people know that you check and return emails once in the morning and twice in the afternoon (or once a day, or never). The key is to set expectations.

Maybe you’re one of those folks who prefers a call to an email. Or an email to a text. Or perhaps you want everyone to call your assistant…who happens to be on a planned leave for the next six months, or forever, so everyone better be forewarned! 😉

The point is that if you set an expectation, nobody else (except within the realm of what your employer can control) has any final say.

  • Change your voicemail’s outgoing message to reflect your availability. Decades ago, I was shocked by a colleague’s outgoing message that said that “all calls would be returned by the end of the next business day.”

Really? 

No getting back to her home office from a full client day and returning calls at 8 p.m. as she rushed to make dinner? No returning calls that came in on Saturday afternoon? No identifying with Superman that someone out there needed her?

And no turmoil over the idea that if she weren’t sitting by the phone to answer a prospective client’s call AND she didn’t return the call the minute she finished with one client, even though she was supposed to be at her daughter’s dance recital, the person might call another company? (Some echoes of Dorothy Parker’s story, perhaps?)

After having spent my first career in the fast-paced world of television, where a succession of general managers and master control room operators would call me at dinner time, at 3 a.m., and on holiday weekends, this was a revelation. And it’s one I teach to my clients. 

Notwithstanding hiccups (a toddler’s meltdown, a canceled flight, fire, flood, blizzards, or burst pipes, you get to decide what to do with your one wild and precious life.

*Tell me, what is it you plan to do with your one wild and precious life?* —Mary Oliver, The Summer Day Click To Tweet

If you’ve been following good time management guidelines, you’ve mapped out what you need to accomplish, grouped categories together, time-blocked your tasks, and scheduled them.

The next step is to analyze whether anything new that comes in is (truly) more urgent or (really-and-truly) more important enough to kick a pre-scheduled activity out of its slot.

And if it’s not? Well, it can go on the schedule for another day.

  • Only use the messaging apps at which you want to be reached. In my stride toward giving Facebook less and less control over my time, I deleted the app from some devices and deleted the Facebook messaging app from all of them. Only my friends and clients know my cell phone number; my public-facing phone number is my office landline, and you can’t text it.

Living in a Pandemic (and Still Not a Post-Pandemic) World

Of course, not all of our lost time is due to the culture of availability. Much of it is still dictated by the vagaries and whims of living and working during COVID.

All of the benchmarks and signposts of our week (and children’s weeks) have come unglued. To gain as much control (as possible) over the flow of your time, I encourage you read some of my lovingly crafted (and only rarely unhinged) posts from the past two years (but especially the very first one):

Does Anybody Really Know What Time It Is? 5 Strategies to Cope With Pandemic Time Dilation (Seriously, kids. Read this.)

The Perfect Unfolding As We Work From Home

Rhymes With Brain: Languishing, Flow, and Building a Better Routine

Count on Accountability: 5 Productivity Support Solutions

Organize To Reverse a Bad Day

TIME- AND TASK-RELATED PRODUCTS CALLING OUT TO ME

So, all of this has been on my mind. Massive lost geological time. Lost time due to the culture of availability. The weirdness of pandemic time. And then two products kept showing up in my analog and digital life.

Post-it® Noted Line

Post-it® has developed a whole series of Noted products only tangentially related to the regular (but beloved) Post-it® Notes we use daily. 

Yes, they’re paper. And yes, they’re adhesive. But if traditional Post-it® Notes are quotidian, workaday items for the home and office, and Post-it® Extreme Notes (which I covered in Sticky to the Extreme: Organizing Information in Extreme Situations with Post-it® Extreme Notes) are Brawny Man-level solutions, Noted items seem to be up-and-coming executive who appreciates pretty things.

The Noted line, which I’ll cover in greater depth in a future post, includes notebooks, organizing tools, pens, and of course, notes. But in my forays online and off, I kept finding myself face-to-display with a few Noted products related to keeping track of your tasks and time, including:

Noted by Post-it® Daily Agenda Pad — This 100-sheet pink pad measures 3.9″ x 7.7″ and is designed as a no-frills agenda pad to schedule or track your day hour-by-hour. If you generally use a digital calendar and are finding you’re missing the tactile granularity of a paper calendar, you might want to try this. You can affix a note to the front of a notebook or portfolio or stick it on your wall or the top of your desk to keep it in view.

Noted by Post-it® Daily Planner Pad  — Like the agenda, the planner is 100 sheets/per pad of adhesive notes with a more task (rather than appointment) oriented view. The Daily Planner Pad measures 4.9″ x 7.7″ and has section headings for:

  • Do That Work (with a checkbox on every line)
  • Move That Body
  • Drink That Water (with little water glass illustrations you can check off)
  • Morning, Noon, and Night activity spaces
  • “Etc.” for free-writing and other activities

Noted by Post-it® Habit Tracker Notes — If your lost time is keeping you from hitting your goals and keeping up with your habits, these 2.9″ x 4″ habit tracker notes (also available in a mini size) give you a teeny, tiny calendar-esque view to check off your important habits. Stick it in your planner or on your desk to track whatever habits you want to acquire or eschew. (This one one has a self-care theme, but there’s a generic Habit Tracker version.)

Mover Erase Combo

The precursor of the Mover Erase Combo had been just on the periphery of my attention for the past few years as part of Bravestorming’s crowdfunded Mover Line. (Mike Vardy, the Productivityist, mentioned it once and the notion stuck somewhere in the recesses of my brain.)

But for the last week, though I’m certain I hadn’t clicked on anything to put a cookie in all of my devices, it kept showing up! If a white board and sticky notes had a baby, and the midwife were magnetic, and the baby shower were thrown by crowdfunding sources, you’d get Mover Erase Combo, a reusable (analog) system for scheduling, accomplishing tasks, and brainstorming ideas.

I’m still wrapping my head around the new iteration, but rather than losing any more time (heh) before sharing it with you, I thought I’d see what you think of the video.

Please share your thoughts in the comments, below.


Readers, I doubt anyone would imagine that Marcel Proust and I have much in common. I’m certainly more likely to hit on unanticipated memories when I scarf down a Reese’s Peanut Butter Cup than he experienced with his famed madeleine:

“No sooner had the warm liquid mixed with the crumbs touched my palate than a shudder ran through me and I stopped, intent upon the extraordinary thing that was happening to me.”

But lost time and thoughts pervaded this week, and I thank you for letting me indulge in them.

14 Responses

  1. Lisa Gessert says:

    Wow, now I found this extremely interesting. I am HUGE fan of time mapping and time blocking, but really, what happens with the time that has past? Thanks for your sharing and this thought provoking blog!!

    • Julie Bestry says:

      I know, right? Clutter that we’ve let go of ends up as a blessing or benefit to whomever we’ve donated, sold, or given our excess. But time just goes poof, like socks in the dryer!

      Thank you for reading.

  2. Yesterday, I decided to leave my phone at home for about four hours. I came back to 66 messages. WOW! I am grateful that 90% of them were quickly deleted and were stores that I frequent. On my computer, I have them automatically go in a folder, so I don’t see them but once daily. Taking time to get rid of unneeded things is a victory in a long list of other tasks that need completing. Thanks for sharing your thoughts.

    • Julie Bestry says:

      Isn’t that wearying? I purposely don’t have a mail app on my phone; my boundary is that I don’t reply to email when I’m not sitting at my desk during the email block of my day. However, an onslaught of emails is so misery-inducing that I do have an open tab on my phone’s browser for logging into my host and deleting email I know I’m not going to read. (Sometimes, I remember to un-sub, sometimes not, but at least it’s not there when I sit down at my desk.)

      I also route my emails, especially NAPO-related ones, to sub-folders, but it’s all distracting. Thank you for reading!

  3. Those phrases, “Where did the time go?” or “Is January over already?” are so familiar. I think I’ve said both in the last week, and have heard others say them too. I’m sure you’ve heard this one that time seems to go faster the older we get. And that’s true too. And COVID has yet had another warp on time. I can often identify if something happened ‘pre-COVID,’ but the actual time remains a sketchy memory.

    As always, you’ve brought forward all of the ways time can warp, disappear, or derail us. And you’ve mentioned some really interesting focusing tools like that cool line of NOTED by Post-It pads. I haven’t seen those yet and now I’m drooling over them. I checked out the Mover Erase video. That’s also an interesting product that is addressing both sustainability, tech addition, and the tactile advantage for processing information. I’m not sure I’d use it, but the video looks so enticing. I can see the value.

    Here were are at January 31st. New Year’s eve seems like yesterday. Our kids are now adults. I’ve been in business for almost 30 years. Where has the time gone? Like a flash, life happens. So savoring the moments and being intentional with your time, heart, and actions are essential. Thank you for the bold reminder.

    And lastly, I sure hope the scientists find those missing 1.7 billion years.

    • Julie Bestry says:

      Linda, the one thing that really appeals to me about the Mover Erase Combo and their earlier iterations is I appreciate the tactile drag & drop aspect. You can do it with sticky notes, but in general, there’s little in the way of productivity tools that let you just slide concepts around with a visceral experience. I prefer my paper planner to my digital calendar, but dragging & dropping is certainly tidier than crossing things out.

      Thanks for reading this; all these ideas were percolating and I needed a space to share them.

  4. John Trosko says:

    Julie,

    I’ve starting using “Focus at Will” music for ADHD (not sure if you’ve mentioned this, but you probably have!) It’s been helpful and I don’t have ADHD. XO

    • Julie Bestry says:

      It’s been a long time since I’ve referenced Focus at Will; I’ll have to *focus* on it the next time I write a post on that topic. And I think that most solutions for people with ADHD (especially for students and knowledge-workers) are useful for people without ADHD, likely because modern life contributes to a sort of “environmental” attention deficit. Thanks for weighing in!

  5. Sara Skillen says:

    How you manage to wrap geology, Mary Oliver, Proust, and post-it notes into one cohesive, thought-provoking, and helpful post is pure genius! I had forgotten to remember the Mover Erase Combo, so I’m excited to take another look at it. But also, the constant availability thing was brought into sharp relief for me during the pandemic. Suddenly, there’s an expectation that we’re all reachable electronically, 24-7 (and not only that, but now we have to create a Zoomifiable space for that availability). I will say, I’ve been having fun with the new Focus features on my iPhone, and using them to set some solid boundaries around texts and notifications – have you given those a try yet? Thanks for another fabulous post!

    • Julie Bestry says:

      Oh, Sara, I rationalize grouping any disparate group of objects if I think long and hard enough! 😉 And I love how you say “I had forgotten to remember” which is exactly how I feel about it. But it’s such a curious item; I’d love to give it a whirl in person.

      I got a new phone (replacing my iPhone 6S) last month, and haven’t played with the Focus features. Maybe you and I will have to set up a CEU-hour for me to learn what you’ve embraced.

      Thank you for reading!

  6. Seana Turner says:

    What a great quote from Proust! I tried to get through one of his books once, but I’m afraid I ran out of time. LOL!

    The whole “lost period of time” is pretty fascinating. Might have to do more research into the topic, although from this post, seems like I won’t get many answers. It’s weird, though, right?

    The one thing about all of this world where are expected to be constantly available is that I think we are finally starting to realize this is not desirable. The recent apple update has people using the new Focus setting, and I notice that sometimes when I text someone, I’ll be notified that their notifications have been silenced. I think this is so great because it allows the individual to make choices about notifications, AND it communicates this to whoever is sending messages. I hope we will become increasingly hungry for boundaries like these, and using the tools you describe, so that we can reclaim parts of our lives which we tossed to the wind as smartphones took over. Great post!

    • Julie Bestry says:

      LOL, the only thing tougher than trying to get through Proust with any time left over before retirement is trying to do it IN FRENCH!

      Sara, just above you in the comments, referenced the Focus features, and I’ve yet to study them, probably because I use my cell phone so little (at least compared to my always-on iMac). But I want to learn so I can share the features with clients.

      Thank you so much for reading and for your kind words.

  7. I have a big soft spot for anything that takes me back to my youth and since À La Recherche du Temps Perdu was part of my university studies, the title of your post grabbed at my heartstrings and I just had to read it.

    Like your other readers, I can truly relate to so many of the phenomena you mention in this post. Sadly, just like I couldn’t get through Proust’s weighty novel, I wasn’t able to check out all the links you offer, but I’ve pinned this as a valuable resource.

    • Julie Bestry says:

      It’s a weighty seven volumes, Janet, and sadly not all about madeleine pastries! 😉

      I don’t expect everyone will read all the linked items, but by offering them up, it gives everyone a choice. Thanks for reading!

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