Organize Your Charitable Donation Strategy

Posted on: December 2nd, 2024 by Julie Bestry | 12 Comments

Every day last week, your email inbox was filled with Black Friday and Cyber Monday notifications. But starting today and throughout the month, you’ll probably notice an influx of requests for charitable donations

This starts with tomorrow’s Giving Tuesday, a unified movement that: 

…unleashes the Power of Radical Generosity around the world. GivingTuesday reimagines a world built upon shared humanity and generosity.

Our global network collaborates year-round to inspire generosity around the world, with a common mission to build a world where generosity is part of everyday life.

Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts, and everyone has something to give.

The term “radical generosity” is defined as the concept that the suffering of others should be as intolerable to us as our own suffering. This may seem like an odd topic for an organizing blog, but I believe that organizing your efforts can allow radical generosity to reinvigorate the delight of giving.

 

THE UNIVERSALITY OF CHARITABLE GIVING

In Judaism, the concept of tikkun olam means “to repair the world,” and refers to the notion that people have a responsibility to improve the world through acts of kindness and social justice. Judaism also has the concept of tzedakah, commonly used to mean charity, but more fully is explained by the notion of making the world a more just place.

Though I am no expert on other faiths, I do know that charity is an important tenet throughout faith practices. In Christianity, it’s reflected in 2 Corinthians 9:7, “Each one must give as he has decided in his heart, not reluctantly or under compulsion, for God loves a cheerful giver.” Islam notes that the prophet Muhammad said, “Charity does not decrease wealth” to point out the value to the benefactor as well as to those who receive kindness.

In Hinduism, “There is none other who does greater good than the one who removes the hunger of those in a difficult situation, helpless, weak and disturbed.” And Sikhs believe in the concept of sewa, which means “selfless service,” helping others without expecting any reward or personal gain.

Of course, donating money (and goods) is not a concept specific to any one religion, or indeed any religion at all. Ideas such as charity and mutual aid (where a community shares and exchanges resources and services to help one other) can be found in every nation and at every income level. People make donations in their houses of worship and to their schools, to strangers on the street and to well-known non-profits.

Donating money (as well as volunteer time and skill) is a great way to model your values to your children and to others in your community. You could limit round-robin gift exchanges at work or among your extended family and work together to donate funds or effort to non-profits or causes that reflect your highest good.

So yes, thoughtful giving is good (and good for you), but the requests for giving can be overwhelming.

Just like how the clutter of too many possessions in a household can paralyze someone and prevent them from knowing what to do next, a mailbox or inbox cluttered with charitable donation requests can be problematic, particularly during the holiday season from Thanksgiving through the New Year, when everyone is focused on gratitude and lovingkindness.

But if you woke up to seventy-three charitable requests today, you might not be feeling very grateful, loving, or kind. I get it.

THE CHALLENGES OF CHARITABLE GIVING

There are a variety of obstacles people face when inundated with charitable requests.

Stress

  • Being inundated by a flood of donation appeals — Non-profits know that you’re in a giving mood (or are feeling pressured to be in a giving mood). People are accustomed to donating at the end of the year, whether for religious, social, or tax reasons, so the donation campaigns behind mailers and emails and social media requests are part of the design.
  • Pressure and guilt — It’s common to feel obligated to respond to every request with a donation or gift, even when it exceeds one’s budget or doesn’t align with one’s values. Nobody wants to feel selfish, but it’s important not to give more of yourself than you can afford.

Fears about security

  • Increases in frauds, hoaxes, and scams — Sometimes, “charitable” requests come from bad guys using guilt trips and names just similar enough to real charities that it’s common to worry about whether your gift will get to anyone except a thief’s pockets.
  • Validity of a charity — Even if a charity is “real,” even if it’s well-known, it doesn’t necessarily mean that a sizable portion of the funds raised will get to the expected recipients. Sometimes a shocking percentage of those donation funds go toward administration, chief executives, advertising, and anywhere but where you’d hope it would go.

Financial anxieties

  • Budget constraints and unrealistic goals — At this time of year, our wallets pulled in different directions, like taffy. You’re likely to want to earmark funds for holiday gifts, meals, and travel, on top of regular expenses, but it can be tough to find the Benjamins for donations. Being overly ambitious with our charitable giving leads to the same kind of anxiety as when we’re overly ambitious about gift-giving to friends and family. It feels good in December, but when our January bank and credit card statements arrive? Ouch!
  • Unplanned donations — There’s a reason you hear financial advisors talking about planned giving. Planning is organized, and when you are organized, you feel in control. When unexpectedly faced with an in-person appeal for a donation, the emotion of the experience combined with social pressure (on top of financial pressure) can prompt you to spend more than you can comfortably do.

Emotional kerfuffles

  • Family disagreements — You thought the political arguments at the Thanksgiving table were stressful? Imagine trying to come up with a plan for family giving when the members of the family are of two minds regarding who is “deserving” of family donations. If one person wants to give to the NRA and another to support of LGBTQ+ teens, but the funds need to come from one couple-owned or family-managed source, sparks may fly.
  • Decision fatigue — The sheer volume of need can be overwhelming. Everyone wants your money, and so many charities and worthy causes requesting donations, it’s often difficult to decide which ones to support.
  • Charitable burnout — People who donate regularly may feel resentful from the ever-increasing demands during the holiday season.
  • Compassion fatigue — Let’s face it. We’re human. Constant reminders of those who are hungry, abused or victimized, troubled, or struggling can become wearying, especially for those who already struggle with some of the harder emotions of the holiday season. While such requests often remind us to feel grateful for what we have, it’s not unusual to feel guilty for not feeling quite so grateful about our own struggles.

OVERWHELM COMES FROM LACK OF PRIORITIZING, PLANNING, AND ORGANIZATION

Over the past 23 years I’ve worked as a professional organizer, one of the constant holiday-time struggles my clients face is what to do about all of the charitable donation requests. Several years ago, I worked with a client on her backlog of important documents and papers. We were making great progress until I arrived one day to find her agitated. She admitted that she’d been “hiding” some papers because they were so stressful for her to think about.

In a room we’d never entered, there were desks, tables, chairs, and a bed, and a variety of other horizontal surfaces covered in envelopes — most of which had never been opened — all seeking donations! There were multiple years of requests! 

At first, this sweet woman had just given a few dollars to everyone who asked, but that just led to more and more requests. (I’m not saying that non-profits sell their mailing lists, but yes, some non-profits sell, or at least “rent” their mailing lists. It’s ethically questionable, so before you give, you may want to read a charity’s privacy policy regarding whether they will share donor information without prior consent.) 

The client and I started by eliminating all requests from prior giving seasons, then deleted duplicates (and triplicates). Then we developed a strategy that works for most people.

START WITH YOUR BUDGET

Just as some people prefer to say they are on an “eating plan” rather than a “diet,” feel free to think of this as a giving plan, rather than a budget. The idea is to set boundaries you can live with, as it makes no sense to donate so much to end hunger that you will be eating ramen noodles every day to make up for your economic shortfall!

Consider these factors:

  • How much can you reasonably afford to give? This requires first having a handle on all of your fixed and variable expenses.
  • Would you like to allocate a percentage of your monthly budget for donations? Do you prefer to tithe, set aside a fixed dollar amount per month, or pick some other percentage approach?
  • Do you prefer to give an annual gift or arrange monthly contributions?
  • If you choose monthly donations, do you want to donate to the same charity every month, or multiple charities but during different months?
  • Do you want to set aside extra money (in monthly petty cash) for unexpected, ad hoc requests by organizations or individuals? (You might choose to keep a stash of gift cards for grocery stores or restaurants to give to unhoused or struggling folks you come across, rather than giving cash, to prevent them from becoming victimized by thieves.)
  • Does your company offer an annual charitable donation match? If so, taking advantage can stretch your donation dollars!

FOLLOW THE MONEY

You will want to track your donations to make it easier to file your taxes and take all possible deductions. 

If you respond to mailed requests for donations, you can write a note on the donation letter, stating how much you donated, on what date, by what method (check number or which credit card). Put that in your tax prep folder for the current year. When/if you get an official letter from the charity thanking you for your donation, match it to the corresponding note and staple it.

If you tend to make donations online, be sure to print a copy of your receipt as a PDF (if you want to keep records electronically) and maintain a donation folder on your computer or in your cloud storage. (You could also print receipts on paper and put them in your tax prep folder; just don’t double-count donations that appear in digital and print form.)

Of course, you can also use financial apps, budgeting software, or spreadsheets to track your charitable contributions. The more money you donate, or the more complex and numerous your donations, the more cautious you will want to be to keep these records for tax purposes. But tracking your donations is about more than just taxes

In the heyday of magazines, as soon as you’d renew a subscription, you’d start getting reminders to renew again. The more subscriptions, the harder it would be to realize you were being prompted so often that you were subscribing more than once every twelve months. Well, with charities it can be much the same thing. Keep a written record of when you’ve donated to make sure you’re not donating more often than you planned.

CHOOSE YOUR CHARITIES, DON’T LET THEM CHOOSE YOU

Professional organizers often talk with clients about the dangerous power of advertising and in-store displays. We can be going along, thinking we’re doing great with our spending plans and then all-of-a-sudden we are sucker-punched by an enticing commercial or a product display. We didn’t plan to buy it. We didn’t need it. But oops, we got it.

Those donation emails and envelopes may as well be shouting: “This offer is available for a limited time only. Operators are standing by!” but the truth is that non-profits are always in need of money. You may get dozens of requests for donations in December, but your contributions will be no less valuable, life-saving, or appreciated if sent three or six months down the line. Unless you have a very specific need for making a very specific dollar amount of donations before the end of the calendar year, don’t let yourself feel pressured.

Decide on your giving goals in advance. Make this a giving plan.

Prioritize Your Values First

When you try to downsize a closet on your own, you might pick up one article of clothing and ask yourself “keep or set free?” (whether “set free” means toss or consign or donate or use as a rag). A straight-up yes/no choice can be difficult. But if a professional organizer asks you to first pick your ten favorite pieces from your closet and set them aside, it will be much easier to start evaluating your less-loved pieces.

Similarly, if you’re facing a mountain of charitable giving requests, choosing yes or no may feel like you are saving or damning the recipients of each non-profit. No wonder you’re stressed!

So, start by prioritizing the causes that align most closely with your values. For example, those might be:

  • education
  • the arts
  • health/medical
  • hunger
  • animals
  • children
  • the environment
  • faith communities
  • disaster relief
  • international relief
  • social causes
  • political causes
  • at-risk communities
  • marginalized communities

Once you’ve identified a general cause area that matters to you, you can narrow your focus. You can determine whether you want to donate locally to keep funds in your community or donate to a national effort with a more powerful network of resources.

Research Potential Charities

You do not have to reinvent the wheel. There are some excellent resources for evaluating non-profits and explaining how they rank on transparency, impact, and mission alignment. Consider:

Charity Navigator

Charity Navigator has been around for almost 25 years, and has rated 225,000 charities. Their ratings focus on the “cost-effectiveness and overall health of a charity’s programs, including measures of stability, efficiency, and sustainability.”

 

GuideStar

Candid’s GuideStar focuses on non-profits in the United States. Search to verify a charity’s legitimacy, learn whether contribution will be tax deductible, view up to three years of a non-profit’s IRS Form 990, read revenue and expense data for the current fiscal year, and learn about a charity’s CEO, Board Chair, and Board of Directors.

 

BBB Wise Giving Alliance

Give.org, the Better Business Bureau’s Wise Giving Alliance, generates reports that address all of the issues a donor might want to consider, including governance, finances, results reporting, transparency, and appeal accuracy

 

Charity Watch

Charity Watch, originally founded in 1992 as the American Institute of Philanthropy (AIP) claims to be the only independent charity watchdog in the United States. Charity watch notes that they “dive deep into charity audited financial statements, tax filings, state solicitation filings, and other information so we can let you know how efficiently a charity will use your donations to fund the programs you want to support. CharityWatch exposes nonprofit abuses and advocates for your interests as a donor.”

 

GiveWell

Rather than focuses only on financials, GiveWell conducts “in-depth research to determine how much good a given program accomplishes (in terms of lives saved, lives improved, etc.) per dollar spent.” 

If you decide you want to focus on local charities, you’ll need to do more of your own legwork. For example, if you want to support a local shelter, food bank, or other community initiative, read the website, research who sits on the board of directors, and see where local news media has covered the impact of these charities.

Concentrate on local efforts that focus on long-term community solutions and have a record of efficient use of funds and a history of measurable results. 

DEVELOP A DONATION STRATEGY

Once you know which causes are meaningful to you, you can delete or discard donation requests from causes that aren’t high on your list of values.

Yes, really.

Charitable causes are important, but not all causes have to be equally important to you, just as they need not be equally important to all individuals. You get to pick what you value.

Once you identify the causes you value, you can research the specific charities in each.

Let’s say eliminating hunger is important to you. It’s possible you’ll get requests from Feeding America (a nationwide network of more than 200 food banks), the World Food Programme (an international organization within the United Nations that provides food assistance worldwide), No Kid Hungry (providing grants to schools and partners to end child hunger), Meals on Wheels (working to end hunger and loneliness among the elderly), etc. 

  • Collect all the requests that come in via mail or email in a “holding area” until you’re ready to research them.
  • Research the charities to see which appeal to you the most.
  • Decide the number of charities to which you will give.
  • Pick the frequency of your donations: one time or recurring?
  • Divide your giving budget by the number of donations.
  • Donate in a way that works for you.
  • Record and track your donations for tax purposes. (Save receipts and acknowledgment letters in your paper or digital files)
  • Evaluate amounts and charities annually.

For example, might decide to give to one national charity, once per year, in an amount that feels generous to you. Conversely, you might pick four of these charities and give once per quarter.

Alternatively, you could set up a monthly payment to one (or more charities) on your credit card, but you’ll want to revisit that plan annually to make sure the charity still fits your values.

Or, this process of reviewing your values may make you turn your attention to local concerns. You could still give small donations to one or more of the charities that fits you criteria, but then you could contact a local elementary school and offer to pay all outstanding meal fees. In many school districts, children whose families are behind on their lunch fees are unable to get hot lunches and are given cold lunches that make them a target of bullying. In other districts, they simply get no lunch at all. Hungry children cannot learn.

You could pick an amount to pay toward students’ outstanding lunch debt each month, or pool resources with your colleagues or neighbors to pay off those debts once or twice per year.

This is merely one example. You can make lots of donations in December to lots of charities, and then skip the rest of the year. You can pick twelve charities and give equal amounts, one per month, all year, and revisit the charities you’ll choose each year. Or you can mix-and-match local and national donations as you see fit.

The key is to mindfully research, plan, and track your giving so that it allows you to feel generous (and lucky to be able to help) rather than overwhelmed by charitable request clutter and anxious about the entire experience.

LIMIT DONATION ANXIETY

Creating a giving plan and sticking to it (at least for one year) will allow you to eliminate the excess requests before they pile up, but there are additional things you can to do keep from feeling like a Grinch.

Limit the solicitations that come your way.

If you are getting too much donation request mail or email — which, again, is really just (earnest) advertising, it’s OK to click to unsubscribe from the email or call to opt-out of the mailing lists

Alternatively, you can use a dedicated email address (like PaperDollDonations@gmail.com) whenever you make donations. That way, you only need to check that address when you’re looking for donation confirmations for tax purposes, or when you’re in the mood to actually look at the plethora of mail sent your way. But it never has to hit your main inbox.

Let Go of the Guilt

Just because you receive address labels does not obligate you to make a donation to a charity, just as receiving a holiday card from a distant acquaintance does not obligate you add the individual to your card list. Don’t let them turn advertising techniques into a free ticket on the Guilt Trip Express. Use your brain — then give from the heart.

Learn to say “No” gracefully. Just as you cannot keep everything you ever bought or were gifted, you cannot donate to ever cause that asks.

To increase your comfort with saying no, prepare a mental (or written) script for declining requests

Remind yourself (and if you wish, explain to others) that you have a planned giving strategy. You have organized your giving to ensure that your efforts are mindful and value-driven. You can, if you wish, give an ad hoc donation, but you can also just say you’ll be happy (if you will be) to consider a donation in your next giving cycle in 2026.

Finally, remember that you need not always give money. Donating your possessions, time, and service to non-profits can be even more valuable than the amount of money you could afford to donate.

Speaking of volunteering, we are sometimes asked to donate our time and effort to worthy causes at the holidays when our schedules least allow us to help. (Also, many popular volunteering activities, like serving meals at shelters, are booked quickly during the holidays.) But guess what? Shelters and food kitchens need volunteers year-round! Just as money is needed just as much on July 25th as on December 25th, our support of our neighbors, in our schools, in faith communities, and in standing up for others is always needed, no matter the season.


Happy Giving Tuesday (and Giving Season). Intentional and organized giving is rewarding. Build a sustainable, organized habit of giving and you will feel more in control of your finances, less stymied by paper and digital clutter, and less likely to feel burned out.

Keep the spirit of giving alive in a way that uplifts you.

12 Responses

  1. Thank you for this timely blog. I like to space my giving out over the year and keep track of what charities I plan on donating to on my calendar – I also have a word document that I keep for taxes. I like to look at what percent of my donation goes directly to the charity and what percent goes to getting the money. I make my plan and try hard not to get influenced by the “triple your donation now” gimmicks. I refuse to donate to thank a charity for the unsolicited calendars, note pads, and address stickers they send. If one of the charities I give to offer something for the donation, I check the box requesting that they do not send the item.

    • Julie Bestry says:

      I know what you mean by those “triple your donation” gimmicks. Again, it’s just advertising.

      For my clients, especially those with complex giving situations, a spreadsheet is what I like best. For myself, and my very simple giving approach (generally one-offs, as I see fit, unrelated to the holidays and not on a particular schedule), the file folder approach works best. It’s all in streamlining it so it doesn’t cause stress.

      And good for you for declining the gifts; that’s not just good fiscal management for the charity you’re choosing and keeping clutter out of your house, but it’s cutting down on the carbon footprint. So, even if you weren’t donating to an environmental charity, you’re still helping the environment! 😉

  2. The story about your client sounded so familiar. While I didn’t have a client with a room of hidden donation requests, many of my clients get inundated with donation solicitations, and that guilt factor is real. It seems incredibly challenging when a charity sends them address labels or other items. They feel obligated to give back but don’t want to. It can be paralyzing.

    However, setting some parameters or boundaries, as you described, can make a huge difference. Instead of making a choice for every request, if you know you’re only going to donate to food-based charities (as an example,) all other requests can be shredded or recycled.

    For the hypervigilant, checking a non-profit’s legitimacy and health is a great idea. However, I can see how that might potentially be an obstacle to decision-making. The resources you shared are excellent and good to have, especially if there is a question.

    • Julie Bestry says:

      That client was an outlier, but I definitely have boxes and piles of donation requests waiting for me when I get to clients’ homes at this time of year. I consider myself a little holiday elf, parceling out the requests into piles, eliminating the duplicates, asking the important questions, and getting things headed in the right direction.

      I teach my clients that those gifts are not gifts at all, but the cost of modern advertising, no different than if they bought TV or radio time, only the non-profit is buying your sensory experience (not just eyeballs, but labels or calendars to touch).

      I agree that researching, in and of itself, could be a sticking point; but that’s mostly for the clients who dither over whether or not a particular charity is “good” without having any metrics. The research allows them to at least have realistic information upon which to base their decisions.

      Thanks for reading!

  3. These are great tips to help us give without feeling guilty later. Over the years, I have sent donations to a variety of causes. With the rise of check fraud through the mail, I have reverted to online giving. This hasn’t stopped my paper mail from coming from these places, but I just started making donations electronically this year. I donate quarterly to different charities. Some are done at the beginning of the year, others in the middle, and some near Thanksgiving. I keep track of what I have donated in my money management app to stay on track with my budget. When I have time, I will add these charities to my billing section to remind me when these donations will happen. I agree that planning these donations is key to a more pleasant giving experience. =)

    • Julie Bestry says:

      It sounds like you have an excellent strategy for dealing with your donations.

      I don’t like paying by check for two reasons. First, as you note, there’s check fraud. But a larger problem for me is that charities take so long to cash checks that there’s always more than a month where there’s an outstanding check, so my register doesn’t balance until I take into account what hasn’t yet cleared. It’s a shame that credit card companies levy merchant fees against non-profits; I’d feel better about using my credit card if they didn’t take that hit.

      Thanks for reading and sharing your thoughts!

  4. Seana Turner says:

    Terrific topic to cover on an organizing blog, especially at this time of year. For sure this can be overwhelming. I have a client who similarly holds onto all the requests. She dates the front of all of them, but then just puts them in boxes and piles.

    I think your deep discussion on priorities and boundaries is the secret here. Deciding in advance how much to give, and what matters most, alleviates those fears of giving more than we can truly afford. Keeping good track of what we have given helps us to know where we stand against our own boundary.

    We give all year, but tend to do a lot of donations at the end of the year. This allows us to consider the “big picture” and make choices all at once. I like this system. Of course, if I want to give to a charity during the year, I do. And, I tithe to my church, so that money goes out every month. But in general, we mindfully and prayerfully choose.

    Thanks for touching on this, especially as the flood of requests arrives!

    • Julie Bestry says:

      I know what you mean. Your client feels like she’s doing something constructive, but she’s just piling up the clutter.

      It sounds like you’ve got a really great process in place for your family’s donations.

      Happy Giving Tuesday, and thanks for reading!

  5. What makes it extra challenging is that a small gesture – like making a donation at a local event – means you are going to receive mail and/or email from that organization until you die – and often beyond, as some charities are very lax about updating their mailing lists, even after you notify them multiple times about the person’s demise. This has made me very leery about making donations to anyone other than one or two selected charities. (Rant over)

    On the other hand, I’m on the executive for a local non-profit, so I also understand why organizations have to remind everyone they are still there and still in need of funds.

    • Julie Bestry says:

      You’re so right. That’s one of the reasons I suggested creating a dedicated email address for donation-related emails. That way, all of the follow-up (and additional requests, either from the same organization or from anyone renting their mailing lists) will go to an email you only check when YOU want to. It’s not ideal; it goes along with the idea that “no good deed goes unpunished” but the alternate address will keep the clutter out of your inbox.

      Thanks for reading!

  6. Brian O'Hara says:

    Once again your timing is exquisite! The day before your post I was thinking about Giving Tuesday and all the requests flowing into my inbox and mailbox. I have used Guidestar, almost since its inception to check out a new charity. It is a real help and often gives unexpected information.
    I agree with Janet, once on a list it is really hard to get the charity to remove you. My mother-in-law died over 25 years ago and we still get mailing for her. Part of that is due to her giving $10 to every solicitation she received! That was another nightmare that I wish Julie was around to handle. 🙂
    Great information that I will be using, perhaps today (Tuesday).

    • Julie Bestry says:

      Thanks for the first-person recommendation of Guidestar; I’m always glad to hear from someone who is using a resource that it’s working for them.

      Have you tried either calling the non-profit to advise them of your mother-in-law’s passing or sending the mail back with “no such addressee” on the envelope? I’ve had great luck with both options, as the non-profits really don’t want to spend money sending mail to people unable to give them a return on their advertising investment.

      Thank you for reading and sharing your thoughts!

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